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Vera Bradley Float Wins Directors Award in Tournament of Rose Parade

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Pasadena, California (January 8, 2009) — The new year is off to a great start for Vera Bradley, as the morning of January 1, the Tournament of Roses Rose Parade® awarded our float the Director’s Award for Outstanding Artistic Merit in Design & Floral Presentation!

The float, designed and built by Festival Artists Worldwide, and entitled “Hope Grows,” depicted a floral garden with Vera Bradley Spring 2009 designs “growing” from the garden. Prominently featured on the float was Hope Garden, Vera Bradley’s newest color to benefit breast cancer research. Ten percent of the net proceeds from Hope Garden will go to the Vera Bradley Foundation for Breast Cancer and other breast cancer projects and services.

Float Riders Included:

• Cynthia Nixon, breast cancer survivor and a Tony and Emmy award-winning actress from Sex & the City
• Heidi Floyd, breast cancer survivor and Vera Bradley Foundation for Breast Cancer Ambassador (Follow Heidi on her blog, Foundation on the Road)
• Devon Williams, breast cancer survivor from Pasadena, California
• Rena Reddy, breast cancer survivor from West Hollywood, California
• Patricia R. Miller, Vera Bradley Co-founder and her grandsons, Carter and Campbell

The Hope Grows float was featured on six national broadcasts and more than 40 print and internet mediums, bringing the Foundation’s mission of raising funds for breast cancer research to the attention of millions. It was a great kick-off to the Foundation’s new fund raising campaign, also called Hope Grows.

Keep your eye out for more information about the Foundation and Hope Grows.

See more photos on flickr »