A New Breast Cancer Awareness Color Has Landed
Fort Wayne, Indiana (September 24, 2010) — Vera Bradley recently unveiled their five latest colors. Among the sea of vibrant tones, happy flowers and bold prints, Twirly Birds Pink takes flight to champion an important cause as the newest breast cancer awareness pattern.
While the hue is no surprise (pink!), the lines and characters showcase a fresh style choice and send a positive message, twittering sweet songs of hope for a cure. Raspberry pink and warm white warblers make a vibrant statement for fashion and for the fight against breast cancer.
With the sale of items in Twirly Birds Pink, 10% of the net proceeds will go to benefit the Vera Bradley Foundation for Breast Cancer and other breast cancer related projects and services. Since Return to Happiness in 1998, eight Breast Cancer Awareness colors have raised funds and awareness for the cure.