News

Vera Bradley Foundation for Breast Cancer Launches New Website

New site focuses on social media and interactive tools

BY Melissa Cordial

Fort Wayne, IN (April 15, 2009) —

The Vera Bradley Foundation for Breast Cancer centralizes social mediums in the launch of its new website. As of today, visitors to verabradley.org can:

1. Donate to the Foundation utilizing Google Checkout
2. Catch up on Foundation news, events and survivor stories
3. Read and comment on the Vera Bradley Foundation Blog
4. Link to add the Foundation as a friend on Facebook
5. Link to Follow the Foundation on Twitter
6. Link to view photos on Flickr

“Social media is the new buzzword in marketing and fundraising. We’re proud to be cutting edge,” says Catherine Hill, Vera Bradley Foundation for Breast Cancer Executive Director. “Since fundraising is all about networking, this is an obvious next step toward increasing awareness and more funds for breast cancer research!”

The pretty and (of course) pink site was designed by the Vera Bradley web team with programming support from Disruptive Ventures, Inc. based in Warsaw, Indiana. The last re-design on verabradley.org was in 2006.

About the Vera Bradley Foundation for Breast Cancer: The Vera Bradley Foundation for Breast Cancer is celebrating its 11th year of funding breast cancer research. With the endowment of a Vera Bradley chair in oncology, Dr. Linda Malkas at the Indiana University Cancer Center and more than $10 million pledged to breast cancer research, the Vera Bradley Foundation for Breast Cancer is doing its part to eradicate breast cancer. The Foundation receives funding through the sale of Vera Bradley breast cancer awareness designs, special events across the nation and through donations on verabradley.org.

About Vera Bradley: Vera Bradley handbags, luggage and accessories have recently been seen on: Desperate Housewives, Brothers and Sisters, According to Jim, Samantha Who and in more than 20 feature-length films, as well as in celebrity gift lounges surrounding the 2008 Tony Awards, 2008 Daytime Emmys and 2008 Sundance Film Festival. Friends Barbara Bradley Baekgaard and Particia R. Miller founded the Fort Wayne-based company in 1982. In addition to a distinctive collection of signature handbags, Vera Bradley designs stationery, rolling luggage, innovative limited edition lines, tableware, fine rugs and eyewear.