Foundation Colors

Pink with a Purpose:
The history of our breast cancer awareness colors

Starting in 1999 with Return to Happiness, Vera Bradley has designed special breast cancer awareness colors to benefit the Vera Bradley Foundation for Breast Cancer.

“It’s the perfect expression of our company’s hope for a cure,” adds Veronique Poudrier, Vera Bradley Vice President of Product Design. “The majority of us have been impacted by breast cancer in some way. Whether we have had it ourselves or have known a family member or a friend who has suffered, these colors give inspiration and confidence that one day no lives will be impacted by the disease. They represent hope for the future.”

By carrying these pretty colors, you also show your support for breast cancer research-and add a little color to the fight against breast cancer.

“The Product Development team looks forward to developing the Breast Cancer awareness color taking trends into account,” says Catherine Hill, Foundation Executive Director. “All patterns have a touch of pink … pink is the new black!”

Customers across the county write to tell us how the products have touched them. For many, the products symbolize a sisterhood of women bonded in this effort to end breast cancer.

Vera Bradley Breast Cancer Awareness Colors:

Visit verabradley.com to see the latest Foundation colors »

Ribbons (September 2012 - Present)

Punchy florals in violet, aqua, golden yellow and, of course, shades of pink twirl on a navy ground. The interplay of whimsical blooms and cheerful pink ribbons provides movement and symbolizes hope for the future. Inside, a pattern of pink and green support the cause.

Tea Garden (September 2011 - September 2012)

These fantastical blooms are definitely not your garden-variety. Gold-green foliage and a soft gray backdrop cool this dream frenzy of florals in fuchsia, russet orange, maroon, goldenrod and crisp white. Peek inside for a hopeful geometric pattern of interlocking rings of color.

Twirly Birds Pink (January 2011 - September 2011)

Twirly Birds Pink twitters sweet songs of hope for a cure. Raspberry pink and warm white warblers make a vibrant statement for fashion and for the cause.

Loves Me … (January 2010 - September 2010)

The daisy is known for its healing natures and navy blue represents trustworthiness and dependability. Our 60s–inspired design (with decidedly preppy undertones) has a classic navy, pink and white color scheme that‘s so very wearable. A punch of orange and a geometric lining make a real fashion statement.

Hope Garden (January 2009 - September 2010)

A cascade of colorful flowers inspires hope and new beginnings. A fresh white canvas hosts hand-painted strokes of leafy green and sky blue amid whimsical blooms of red, pink, orange and golden yellow. A charming stone blue border and a white trellis on coral pink lining finish this natural beauty.

Pinwheel Pink (January 2008 - May 2009)

A new spin on pink! Prep casual meets Palm Beach style with feminine flowers and feathery leaves accented in Kelly and lime green. Pink, the traditional color of Breast Cancer awareness, also denotes femininity and compassion. In a design that whirls with motion and energy, they symbolize the passion behind our mission.

Pink Elephants (January 2007 - July 2008)

Who could resist our happy, hopeful Pink Elephants? These perky pachyderms are the new mascots for our Vera Bradley Foundation for Breast Cancer. With symbolic pink ribbons and adorable walking elephants, this cheery new offering shows you care.

Hope Toile (January 2006 - July 2007)

A flower, a smile, the promise of hope. Pink ribbons entwine in this cheerful fabric, signifying renewed hope for a cure.

New Hope (January 2004 - January 2007)

Snowdrops for endurance. Pink ribbons for awareness. Feminine and sophisticated, this new pattern will help us continue to raise funds for the Vera Bradley Foundation for Breast Cancer.

Hope (January 2002 - January 2004)

This lovely pattern features snowdrops – spring’s first flower and the symbol for hope – in delicate bouquets tied with pink ribbons. Trimmed with a floral garland, Hope items not only raise spirits – they raise research funds for the Vera Bradley Foundation for Breast Cancer.

Return to Happiness (July 1999-July 2001)

This uplifting design features pink ribbons symbolizing Breast Cancer awareness and lilies of the valley signifying a “return to happiness.” It is unique, cheerful and unmistakably Vera Bradley.

From the Executive Director:

“On this journey, everyone we touch through this work becomes a supporter...” Continue

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