Pink with a Purpose:
The history of our breast cancer awareness colors
Starting in 1999 with Return to Happiness, Vera Bradley has designed special breast cancer awareness colors to benefit the Vera Bradley Foundation for Breast Cancer.
“It’s the perfect expression of our company’s hope for a cure,” adds Veronique Poudrier, Vera Bradley Vice President of Product Design. “The majority of us have been impacted by breast cancer in some way. Whether we have had it ourselves or have known a family member or a friend who has suffered, these colors give inspiration and confidence that one day no lives will be impacted by the disease. They represent hope for the future.”
By carrying these pretty colors, you also show your support for breast cancer research-and add a little color to the fight against breast cancer.
“The Product Development team looks forward to developing the Breast Cancer awareness color taking trends into account,” says Catherine Hill, Foundation Executive Director. “All patterns have a touch of pink pink is the new black!”
Customers across the county write to tell us how the products have touched them. For many, the products symbolize a sisterhood of women bonded in this effort to end breast cancer.
Vera Bradley Breast Cancer Awareness Colors:
Ribbons (September 2012 - Present)
Punchy florals in violet, aqua, golden yellow and, of course, shades of pink twirl on a navy ground. The interplay of whimsical blooms and cheerful pink ribbons provides movement and symbolizes hope for the future. Inside, a pattern of pink and green support the cause.
Tea Garden (September 2011 - September 2012)
These fantastical blooms are definitely not your garden-variety. Gold-green foliage and a soft gray backdrop cool this dream frenzy of florals in fuchsia, russet orange, maroon, goldenrod and crisp white. Peek inside for a hopeful geometric pattern of interlocking rings of color.
Twirly Birds Pink (January 2011 - September 2011)
Twirly Birds Pink twitters sweet songs of hope for a cure. Raspberry pink and warm white warblers make a vibrant statement for fashion and for the cause.